Whether you’re starting a car dealership or you are part of an established location, social media marketing is extremely important.
Some older dealers still haven’t embraced the need of being present in several ways online. To get things started, use some of these basic posting ideas to reach customers and begin to build your following in the community.
Tell Your Dealership Story
Why should customers see your team to buy a car? What makes you special and different from the rest of the locations in town? These questions should be answered with some of your early social media posts. Ensure you add links back to your website or thepages that show the models you’re selling. This will be your introduction to your potential customer base and it’s important they understand what you bring to their car buying experience.
Used Social Media Marketing to Feature Your Inventory
Twitter and Facebook Marketplace are both excellent places to list your inventory and let your audience see what each vehicle has to offer. Make sure the listing is as complete as possible. In fact, these listings should be as complete as the listing you have on your website. Make sure someone in your team is tasked with keeping the inventory list updated whenever a model comes in or is sold.
Talk About Your Sales Specials and Promotions
Whether you create a video that’s linked on YouTube or you use the Stories feature of Instagram and Facebook, you can talk about the exciting specials you offer. If you’re in a sales event, you want to make sure your local community knows about it and how they can save money. Feature a few of the models that are part of the sale in your videos and let them see what could be parked in their driveway.
Feature Your Team with Social Media Marketing
Who will your customers work with when they see your dealership team? Let your team members be part of your social media posts on all platforms. If you have awards for your team members, showcase these awards and talk a little about the winners. If you have a service department, make sure you discuss this part of your team and showcase some of the team that will work on the vehicles coming in for service.
What’s Going On in the Auto Industry?
Are there articles related to the auto industry that may impact your customers? Are there new and interesting vehicles arriving that will eventually be on your lot?Share this information via social media marketing and let your future customers see that you stay informed.
Showcase Your Customers
The smile on the face of your customers when you give them the keys to their new ride is something you want to capture and share. Whether you showcase your customers standing with you in front of their new vehicle or inside ready to drive away, this is an image that will capture the feelings of your social media audience. Some of these photos will be of friends and neighbors of your future customers.
Share Events Through Social Media Marketing
Whether you’re hosting events at your dealership location or you want to share local events, you can post these items on your various social media platforms. For events you host or sponsor, you should share several images and stories during and after the event to talk about the fun and excitement of the crowd that was in attendance. The more you share event information, the more your audience will be interested.
Reviews Can Drive the Car
One of the most important aspectsof shopping for anything is looking at the reviews on Google. Most people want to see lots of good reviews that are four and five-star graded. Ask your customers to fill out a review when they buy a car from your team or have their vehicle serviced. This will help improve your overall review grade and bring more customers in the door.
Showcase Your Sponsorships with Social Media Marketing
Does your car dealership sponsor youth sports programs in the area? Are you and your team getting out and performing charity work in the community? Do you donate to local churches and food banks? These are all items that should be shared on your social media. This allows your customers to see that you’re engaged with the community and are doing your part to improve the life and enjoyment of everyone you come in contact with.
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