How to Turn Customer Deliveries Into Viral Social Proof

Do you have the right mix of social media content? Celebrating customer deliveries should encourage shares if you create viral social proof content.

You want to grow your dealership’s social media audience but aren’t sure how to do that. Some of the most important posts you can make involve the friends and neighbors of your next round of customers. As a car dealership, your audience is generally comprised of people living in your local area. That means sharing the moments when customers take delivery of their new vehicles is a great way to get the attention of other community members.

Here are some great ideas for turning these deliveries into viral social proof content.

Create a Monthly or Weekly Customer Roundup Post

Using a slideshow feature, you can share the moments when customers take delivery of their new vehicles. Sure, you should share each delivery as they happen, but some audience members might not pay attention to your posts every day. However, they will be glad to see the weekly or monthly roundup of customers who have purchased vehicles from your dealership. This is a wonderful way to share these happy moments on social media.

Reviews with Delivery Photos

Have your customers given you positive reviews online? Take those reviews and post them below the delivery photo, and you’ll get another fantastic viral social proof post. This allows you to enhance the positivity and showcase your customers and their vehicles in another way. It also gives you the chance to publicly thank them for their purchase as part of the review. This can only lead to positive feelings about your dealership.

Service Center Experiences

If your car dealership has a service center, your customers are visiting it for their vehicle service needs. Ask for reviews and post some of these with your service center team. You can include posts that have images of your waiting area, your service center staff (especially if a specific team member was mentioned in a review), and the customer with their vehicle after the service is performed. These posts can help increase customer confidence in your dealership, which is a full-service location where they can come for everything they need.

The First Drive Video

Most social media platforms allow videos to be shared. If you want to add a little more action to your viral social proof posts, give your audience videos of the first drive from some customers as they leave your lot with their new cars and SUVs. These posts should include happy, excited smiles and energetic waves from your customers as they leave the lot in their new rides. Many happy shoppers will be more than accommodating when driving away, giving you the content you need for your social media posts.

Trade-In Images

What is the oldest or most worn-out vehicle that’s been traded in at your dealership? This vehicle and the owner present an opportunity for an excellent social media post. You can use before and after scenes or “from this to that” as your caption for the post. You can include how much the dealership gave for the trade-in and how much happier the customer is with their new purchase. It takes a little time and effort to ensure you capture the before and after images, but it can make for excellent social media content.

Events and Purchases

Your car dealership is a community-oriented location with several events held there every year. Have you ever thought about taking photos during the events and capturing customers taking deliveries while enjoying the festivities? From pet adoptions to holiday charity drives, events are a great way to share customer experiences, and you could turn those customer deliveries into viral social proof posts, especially if a customer purchases a new vehicle and adopts a new pet at the same time.

Parent/Child Vehicle Purchase

The proud moment when a parent either purchases a vehicle for their child or helps them through the process is priceless. Add in your team members, and you’ve got a winning post for social media. Take pictures and videos of the young driver beaming from behind the wheel as they drive away in their new ride with the parent in the passenger seat, and you’ve got content that will resonate with many families. These posts are sure to gain attention and help increase the image of your dealership.

Customer deliveries give your dealership one of the best opportunities to create viral social proof posts. How creative can you get with these posts? What type of post resonates best with your audience? Have some fun with these posts and increase your social media audience with the help of your happy customers.