Social media trends are an extremely important part of digital marketing. Have you begun to use some of the top trends for 2023 to create some great posts?
Every brand needs a social media presence to succeed. It doesn’t matter if that company sells products using social posts, it’s important to showcase products, services, events, and stories on various social platforms to ensure the greatest audience reach. More users than ever find information through social media outlets, making it more important than ever that your company utilizes some of the most effective new trends.
1. More original content, less copy and paste
If you want to grab the attention of an interested audience, you’ve got to do something different. Yes, the standard posts and content is still expected and useful, but original content is much more effective in 2023 than content that’s been copied and pasted from other sources. Utilizing source material and crediting that source is still acceptable, but you’ve got to have some of your own opinions and views included in the content. Find ways to be original and your audience will come for a story and stay until the end.
2. UGC creation might be replacing influencers
For years, one of the most important social media trends was to use influencers to push your brands and products. While still important, User-Generated Content (UGC) is much more effective. UGC allows other online users to see how products are used and receive opinions from real users who show the products and how they perform online. TikTok is filled with UGC which allows other users to enjoy the use of products and learn more about them through this short-form video platform.
3. All content should benefit from keyword research and SEO implementation
It might sound old and used, but keyword research and SEO optimization is more important than ever. Utilizing the right keywords in your hashtags for TikTok posts or Instagram Reels is a great way to ensure these posts reach an interested audience. Before posting, even on video-oriented social media platforms, listing keywords and creating a script that uses them can be a great way to reach your desired target audience. Build your content around these terms and allow it to flourish.
4. Gated content is growing in the social world
Gated content is made for the most loyal followers and subscribers of any brand. This content is one of the most popular social media trends, and it created benefits for creators and content subscribers. Instead of suggested content, which has become an old and tired part of social media, users see content made for them because they subscribe to the page. This allows access to specialized content and gives creators a great way to monetize this content for their loyal audience.
5. Hooking an audience with a nonlinear story
Instead of starting every post with the beginning of a story, some creators start with a joke, interesting tidbit, or hook that users won’t learn about until the middle of the story. This allows the account to gain popularity and enjoy more views because people want to be in on the joke or learn why the title message is as interesting as it can be. This is an incredible hook and can allow users to get sucked into the pages offered by any account.
6. AI is part of nearly every social platform
Artificial intelligence isn’t an advanced robot race poised to take over the world. Instead, its helpful programming and information-driven features that offer effects that could mesh well with certain posts. This is quickly becoming one of the most important social media trends and it will continue to be something that grows in this space. You can now create an entire background for a video on TikTok using the effect that are blended perfectly into the post using AI.
7. Instagram has more creators than ever
More creator-specific content is being posed on Instagram, offering the more than one billion active monthly users a great place to enjoy the posts and information offered on this social media platform. Some think this platform has reached an end, but its easy to see that’s not the case with more creator-driven content than ever before. Could this allow Instagram to become the platform of choice for more users? We’ll see how this trend plays out.
These are only seven of the top social media trends for 2023; are you using any of them in your regular social media posts?
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