Your posts don’t have to tell the whole story in a single post. If you use storytelling as part of your social media marketing, you can engage followers.
Can you get your audience to stick with you through a story? Will they pay attention to what you have to say and the story you’re trying to tell? Storytelling is part of any sales pitch, and the better the story becomes, the more likely it is that you’ll keep your audience engaged and focused on what you have to offer.
Here are a few ways to use storytelling across several social media posts to keep your audience interested.
Create the story arcs
If your social media posts typically only provide sales information or talk about new products, it’s time to create a story arc and get your audience hooked. Start by providing a few pictures, an interesting caption, and the beginning of the story. Then provide a link to the rest of the story that will bring your audience to your dealership website from the social media post. This is a great way to keep people interested and allow them to enjoy your story and visit your website at the same time.
Give more information in the caption
Your story should begin with an image and possibly a long-form caption. This allows the audience to get a big part of the story and choose whether or not to engage with your message. This is a great way to use storytelling on social media to get your audience interested in what you have to say before they visit your website.
Create a user-generated story
If you remember creating stories with your family and friends when you were younger, some of these stories began with a single sentence or paragraph, and the next person would be responsible for continuing the story. This would be a great way to get your audience interested and engaged in your story while also guiding them toward your website and the products that you sell. They can become contributors and part of the story while also reviewing the cars and RVs you’ve got for sale.
Visual could be the way to go
Instead of going with long form storytelling on social media, make use of images and reels. This can be incredibly useful on platforms such as Instagram, in which the image or video is nearly all of the story. Let the images take your audience through several pages of the story by allowing several posts to bring the story to life. The ending of the posts should be a link to your website to allow potential customers to view your cars and RVs.
Infuse your products in the story
The main goal of telling the stories is still to sell cars and RVs. This means you should create adventures, road trips, experiences, and drama in the stories that you tell. Make sure the cars and RVs that you’re selling at your dealership are part of the story. They don’t have to be the feature, but they could be, depending on how you want to tell the story. Several posts or images could be used to show a fantastic family road trip in one of your RVs.
What is your story?
It will surprise you to learn how many people are actually interested in the story of your brand and where you come from. The honest and authentic story of your life and how your business came into existence is an important part of your story and something you need to let others see, enjoy, and read. Using storytelling through social media, you could gain several loyal followers who might have similar stories or find parts of your story inspirational and enjoyable.
Memorable moments make great stories
Were there some special events that took place this year? Maybe an end-of-year story about your car or RV dealership and the activities your team participated in would make a great story. Were there some sales that meant more to your team than others? Tell these stories and let others see them. These are great social media posts that show the successes over the past year. You can tell the story and let others enjoy seeing how your car and RV dealership are involved in the community.
The use of storytelling on social media is one of the most effective ways to engage with your audience and keep them interested in what you’ve got to offer. How will you tell stories and get more visitors to your car and RV dealership website?
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