Author: Edward Duncan
Are Lease Returns Headed for a Cliff in 2025?
The automotive market is going through another shift, and it’s probably unsurprising that it’s because of the pandemic. Since leases mature at about three years, we will feel the effects of the decreased number of leases during and right after the pandemic. So, what does this mean for lease returns in 2025?
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AWD vs 4WD: How Much Traction Do You Really Need?
You might think that AWD and 4WD are interchangeable terms, but they actually describe very different drivetrains. Most people consider one or the other when they expect to drive off-road or they simply want more traction for dealing with slippery roads.
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How to Collaborate with Local Influencers for Fall Promotions/Social Media
When you want to boost your marketing efforts, connecting with local influencers can help improve your fall promotions and social media strategies.
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SearchGPT Revolutionizes Car Dealerships with Advanced Search Tools
A new tool has emerged for various industries. This new tool is SearchGPT, which is a search engine product from ChatGPT.
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The Role of Influencers in Automotive Digital Marketing: Leveraging Industry Voices
Influencers impact every industry in the world. Automotive digital marketing utilizes influencers to bring a loud and impressive voice to the market.
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Does Your SEO Strategy Include Fixed Ops? Here’s Why It Should
The automotive industry is highly competitive. That’s why it’s crucial for dealerships to diversify revenue and leverage fixed ops like oil changes.
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Using AI to Revolutionize Social Media Marketing: The New Frontier
Online marketing should benefit the greatest from the use of AI, and social media marketing can be more impactful than ever when this tool is put to use.
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The Perks of Buying a Used Car from a Car Dealer
It’s time to upgrade your tired old ride, but where do you turn when you know you want to buy something used? Do you go to a dealership, find a private seller, or one of those used car places you find along many roads? The choice is pretty clear if you want the assurance of […]
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Digital Key Plus: BMW Makes Its Phone-as-Key Tech Available to Android Users
BMW takes the digital key further than any other automaker. A recent update allows more BMW owners to enjoy using their phones as keys.
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Honda’s First e:Architecture EV Is Set to Arrive Sooner Than Planned
Honda has just announced that it will be releasing its e:Architecture base electric vehicle throughout North America starting in 2025, impressively a year sooner than it had first planned. This release date bump-up speaks to the innovation that Honda has become well known for, especially during a time when innovation is driving and shaping the […]
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