When you want to boost your marketing efforts, connecting with local influencers can help improve your fall promotions and social media strategies.
It’s no secret that influencers have a significant impact on many businesses. No matter what industry your company is in, connecting with someone who has a large social media following can greatly improve the reach and impact of your promotional programs and social media strategy. This translates into sales for your company.
Here are some great ways to collaborate with local influencers to get them to promote your company this fall.
Influencer Gifting
If you want to have influencers provide reviews of your products, a great way to do this is to gift them some of the items and let them test them. Once they are tested, a product review should be offered, which will bring attention to your brand. This is done many times over by baby clothing brands, which share the influencer-generated content on their own social media profiles and stories. This also allows the influencer to share a discount code from these brands with their audience, which translates to increased sales.
Sponsored Posts
The influencer and the company create a sponsored post that pays for a spot in their feed. This is a good way to connect with local influencers, especially if you have large products that aren’t as appropriate as gifted items, such as cars. These posts can be spotted easily with the labels “ad” or “paid partnership” but can still make for a great connection and boost for your company’s products. This is a connection that gives some control to the company paying for the promotional spot.
Giveaways
This isn’t the same as gifting. Instead of the influencer receiving a gift to test and review, the influencer has access to a specific number of products that can be uses as giveaways to distribute free. These free items usually come with a few strings for the receivers, such as following the brand account, tagging their friends to win free products, etc. These giveaway posts bring attention to the brands and products and should help boost the social media following for the particular brand.
Brand Ambassador Program
This is a much more in-depth connection with local influencers than simple product testing or giveaways. When you have an influencer who is a brand ambassador for your company, they have become the spokesperson for your brand and showcase your products passionately in their posts. This is truly a partnership between a company and an influencer, but its usually one of the most expensive ways to utilize influencer-created content, but it can also be one of the most impactful because the partnership comes off as much more genuine than some other promotions.
Account Takeovers
This is a cool way to take advantage of what an influencer has to offer. They announce the takeover date and time on their social media account and then take over your brand’s social media account. This allows them to interact directly with your current audience while bringing many of their followers into your fold. The creator can post in-feed posts, answer frequently asked questions, or do a series of posts on various products or topics. This gives your brand a direct funnel to the influencer’s audience and influencer-generated content on your social media page.
Content Collaboration
When you create a content collaboration, you’ll have valuable backlinks to your website. This is a great way to connect with local influencers to create content in exchange for promoting your brand. This allows you to create articles on an industry-leading blog for some great backlinks to your website or become an expert guest on an industry podcast hosted by a leader in the industry. This collaboration allows you to talk about your brand in your own words while speaking to a new audience.
Hosting Events
If the goal is to bring in a strong local audience, a great to do this is by connecting with local influencers who can advertise your event and bring some excitement to your products and services. This is extremely helpful for car dealerships and service centers that can’t send products to the public but can get them to come to their location for a show or event. These events boost brand awareness and generate excitement about your company and you can bring in several influencers to attend and share their information with the public.
How will you collaborate with local influencers to boost your fall promotions and improve your social media marketing efforts?
This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.
