How can you use your customer feedback to improve your digital marketing presence and performance? This is a tough question every business owner wants to answer.
Your customers are your best source of reliable information and experiences. Many shoppers forget to post positive comments unless you ask them to, but that sometimes feels like you’re fishing for compliments. Once you’ve hooked your fish, you want to show off and let others know they can come to your location and have a great experience.
Here are a few great ways to use customer feedback to improve your digital marketing strategies.
What does the Net Promoter Score say about your company?
The Net Promoter Score tells you how your customers feel about your company. If your score is low, there’s a good chance you want to do something different and address any negative comments or responses. This score uses one simple question, “How likely are you to recommend our company to a friend or colleague?” to score your company. This question ranges from 0 to 10, and the closer to 10 you get, the more likely your customers are to recommend your company.
Customers can help with product development
If you want customer feedback to be a big part of your digital marketing strategy, involve them in your product development. Ask them to test your products or use your services at a lower price or even for free with the only requirement is they provide honest feedback. This can help you develop great products that you can be proud of. The positive feedback received can be used to help launch your items to market, allowing potential customers to understand how items can be used and what to expect.
Request immediate feedback
Once a customer has your product in their possession or your service has been completed, you need to ask for feedback. This immediate feedback allows your customers to provide you with a review while your company is still in the front of their minds. This gives you real-time feedback from your customers. If you receive any negative comments or questions, it’s important to respond to these comments directly. When you respond to negative feedback, it’s important that you post your actions to correct the situation, with a review for future customers to see what you did to correct the issue.
Offer incentives to customers for feedback
When you ask someone to do something for you, it’s important to offer them something in return, asking for customer feedback can assist your digital marketing strategy, but that can also mean offering your customers something in return. That could be a discounted service or a free small item. These incentives for reviewing your products can lead to more reviews in the future when customers return to purchase more products or take advantage of future services.
Turn positive comments into a video
When customers provide positive feedback, you can turn those comments into a video. If these comments directly mention some of your employees, let those employees read the comments in a video and post them on social media. This can have a big impact on your marketing and show other customers how great they can make your employees feel if they also make positive comments and mention your team. Unfortunately, this doesn’t work well when you simply make products, but you can still post a video of positive comments with them rolling across the screen.
Continually check in with customers
Without your customers, you don’t have a business to run. You should check in regularly with your customers, especially those who haven’t posted a review, and let them know that you would appreciate a review. Make sure they are satisfied with your products and services and ask for reviews. There’s a critical balance here; you don’t want to ask too often, or you’ll end up in their spam folder.
Make it easy to provide feedback
Keep your feedback questions short and simple, ensuring your customer feedback will be beneficial to your digital marketing efforts. When you ask too many questions or have complicated inquiries, your customers will get tired of answering and close out the review. Make it easy with only a few questions and a star or number rating to receive the desired responses from customers to whom you’ve provided products or services. Create important and easy questions that make the most sense for your customer base.
These are only a few ways that customer feedback can be used to improve your digital marketing strategies. How will you gain feedback from your shoppers and use it in your marketing?
This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.
