What New Social Platforms Mean for Auto Marketing
New social apps pop up every few months, and every time one goes viral, dealerships start asking the same question: should we be on that? In 2026, platforms like Threads, Bluesky, Noplace, and Lemon8 are attracting attention from marketers across industries. But for car dealerships with limited time and staff, chasing every new app can […]
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Turning Your Used Inventory Into Shareable Content
Every used vehicle sitting on your lot right now has the potential to become a post that stops someone mid-scroll, sparks a question in their DMs, or brings them through your door on a Saturday morning. Most dealers know social media matters. Fewer have figured out how to make their used inventory actually work on […]
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Your Dealership’s AI Social Strategy Doesn’t Have to Sound Like a Robot Wrote It
AI is everywhere in social media marketing right now, and dealerships are feeling the pull. The tools are fast, the output is cheap, and the temptation to let a chatbot run your entire content calendar is real. But there’s a catch. Audiences can tell when content feels hollow, and they’re punishing brands for it. The […]
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How Mercedes-Benz Plans to Charge Your Car With Sunlight and 1930s Style
Picture a car that looks like it rolled straight off a 1930s movie set, wrapped in a mirror-black finish so sleek it could double as a tuxedo. Now imagine that finish is quietly soaking up sunlight and converting it into driving range. That’s the Mercedes-Benz Vision Iconic, a concept car that blends old-world glamour with […]
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Top Small Trucks and 3 To Avoid
Small trucks are having a moment, and for good reason. Buyers who don’t need a full-size pickup are finding that compact and midsize models can tow, haul, and handle daily driving without the parking headaches or fuel costs. But not every small truck on the lot deserves your money. Some are winners, and a few […]
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2026 Chevy Trax vs. Nissan Kicks: Battle of the Budget-Friendly SUVs
Shopping for an affordable SUV that won’t leave you feeling shortchanged? The 2026 Chevrolet Trax and 2026 Nissan Kicks are two of the least expensive new vehicles you can buy today, each priced under $24,000. While both offer solid value, fuel efficiency, and surprising amounts of space, they take different approaches to winning over budget-conscious […]
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Why Smart Dealers Are Turning Customer Photos into Their Best Sales Tool
A great dealership UGC strategy can make a huge impact on your local customer base. Here are some great ways to put UGC to work.
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Hyundai Just Showed Off a Robot That Walks, Waves, and Will Soon Build Your Next Car
Hyundai pulled back the curtain on something wild at CES 2026. Boston Dynamics’ Atlas humanoid robot made its first public appearance on a Las Vegas stage, and watching this thing walk around was equal parts fascinating and a little unnerving. Standing six feet tall, Atlas rose from the floor, walked around the stage, waved to […]
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Google Cracks Down on Shady Car Dealer Advertising
A new Google automotive ads policy should level the playing field and allow honest car dealers to stand out with dealer transparency during online car shopping.
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Kia Just Dropped a Wild Concept Car That Looks Like It Came From 2050
Kia celebrated its 80th birthday by showing off something completely unexpected. The Vision Meta Turismo concept looks like someone asked AI to design the sportiest sedan possible, then actually built it. Aerodynamic fins replace door mirrors, a steering wheel doubles as a video game controller, and three digital modes transform how you drive. This yellow […]
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